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Inspiring creativity with well-crafted toys and furniture.


Guidecraft was founded in 1964 in a small woodshop, producing 10 items. Today, Guidecraft's line includes over 160 educational toys and furnishings. The company's size has changed, but the mission remains the same, stay true to the tradition of smart, beautifully crafted wood products, which allow children's minds and imaginations room to truly wonder and grow. 

Guidecraft plans to continue far into the future what they do best, while always giving our loyal customers what they have come to expect: expert quality, excellent service, and an ever-growing collection of creativity-inspiring products for children. 


Making childhoods richer since 1964, the Guidecraft name is synonymous with the timeless traditional qualities of craftsmanship, value, and imaginative play. With their classic themes, and durable hardwood construction, Guidecraft children's furniture and toys are designed to delight and inspire.

Guidecraft: A Family Business

The Guidecraft story began in 1964 in a small woodshop, where Fred Fein produced a fledgling product line of ten wooden children's toys. Those simple woodworking origins are still evident today in the beauty, quality, and craftsmanship of Guidecraft's expansive collection of classic wooden toys and products. Since 1995, when Jason Fein purchased the company from his father, Guidecraft has developed its product line to include over 850 educational toys and furnishings for children of all ages, including high-quality hardwood furniture for homes and classrooms, bedrooms and playrooms.

Classic Toys, Quality Furnishings

Guided by craft in everything they create, Guidecraft has produced an impressive range of classic toys and quality furnishings - everything from wooden blocks and puzzles for nurseries to section lockers and reading centers for school classrooms to vanity and desk sets for bedrooms. Materials such as birch hardwood and rubberwood provide exceptional strength and durability, while hand-painted finishes imbue kids' room decors with cheerful colours and whimsically playful themes. Guidecraft has also developed several popular lines of trademarked construction toys, including the award-winning PowerClix and Texo 3D building systems, which allow kids to explore and build an endless variety of objects from one or more multi-piece sets.

Fun & Stylish Furniture Collections

Craftsmanship may be their standard, but Guidecraft is not to be outdone in style. The Guidecraft children's furniture collections at hayneedle.com feature classic themes for boys and girls, including pirates and princesses, ladybugs, butterflies, safari animals, race cars, and more. Parents and older children will find much to admire as well, with design-conscious pieces in traditional styles such as Mission and cottage that transcend fads or age preferences. Guidecraft takes a refreshingly comprehensive approach to kids decor, mixing practical items such as step stools and wooden toy boxes with beautiful hardwood furnishings for students and budding artists, such as roll top desks, table and chair sets, and bookcases.

Make Hayneedle Your Guide to Guidecraft

The best place to discover Guidecraft's high-quality, creativity-inspiring products is right here at hayneedle.com, where you'll always enjoy great savings on toys and kids furniture for home or classroom.