Our Privacy Policy has been updated effective July 1, 2021.
Updates include:
Hayneedle, Inc. and our branded stores ("Hayneedle", "we", "us" or "our") provide this Privacy Policy to inform you ("your" or collectively, our "Users") of our policies and procedures regarding the collection, use and disclosure of information we receive from users of Hayneedle.com, its affiliated websites, and our mobile app (collectively, the “Service”). When you use the Service, you consent to our collection, use, disclosure and protection of information about you as described in this Privacy Policy. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT USE THE SERVICE.
Your privacy is important to us, as is your ability to choose how you are marketed to, including how information is used to market to you. If you would like to learn more about your marketing choices, including about online interest-based advertising, please go to Section V, titled "Your Ad Choices"
i. the information that we collect and how we collect it
We collect a variety of information from you through this Service, including when you browse our Service and make purchases from us. We have divided this information into three categories: information that you provide, information that we passively collect, and information that we collect from third parties or publicly available sources. In this Privacy Policy we refer to all of this information, collectively, as the "Information."
The categories of personal information that we collect are listed below. Not all categories will be collected about every customer:
How We Collect Information
We collect information from you in a variety of ways. It may be:
A. Information Provided Directly by Your or a Member of Your Household
When you create an account with us, make a purchase on the Service, supply information to us regarding your personal preferences (either directly or through third-party sites that you have authorized to supply such information to us), or interact with us in any other way (for instance, to participate in a sweepstakes or other service or promotion we offer), we may request and you may provide Information about yourself – for instance, Information that identifies you or provides us a way to contact you. This may include your name, email address, mailing address, and phone number (which is sometimes referred to as “Personal Information”). We may sometimes enhance this Information with third party information about you, which may (for instance) help us provide you with better features and offers based on your demographic or interest information. This Information, and similar information that you provide, may include the following:
B. Information Collected from a Device Associated with You or Your Household
In addition to the Information you provide to us directly, we may automatically collect information about your use of the Service as follows:
Please note: You do not need to log in or provide Information in order to visit our website. However, if you choose not to provide certain Information, you may not be able to register with us or take advantage of some or all of our Service features and offerings. Providing us with Information may allow you to receive, among other things, streamlined service, special discounts, faster checkout, order history information, and, if available, other products, information, and/or services you may request.
C. Information Collected from an External Third-Party Source
We may collect Information about you or others through our affiliates or through non-affiliated third parties. For instance, you may be able to access the Service through a third-party account such as Facebook. If you do that, you generally give us access to certain Information in your third-party account profile. This may include your public profile, name, user IDs, gender, profile picture, list of friends, location, date of birth, email address, photos, videos, people you follow and/or who follow you, your work and education history, hometown, current city, and/or your posts, "likes" or other third-party account content.
Facebook and other social networking services have their own policies concerning the collection, use, sharing, and protection of your information. Hayneedle has no control over how any third-party site uses or discloses the information they collect about you.
We may also collect Information about you or others through non-affiliated third parties, and may combine Information you provide to us with information from public and other reputable sources, including, for example, updated contact information and demographic data.
D. Information Collected from Another Company Within Our Family of Companies
We may collect your personal information from another organization within our corporate family of companies, such as Walmart and Sam's Club.
E. Interest-Based, Cross-Device and Cross-Channel Advertising and Retargeting
We use advertising technologies that deliver relevant content and advertising (including ads for Hayneedle) on the Service and on other websites you visit and other applications you use. These ads may be based on various factors such as the content of the page you are visiting, your location, information you enter such as your age and gender, your searches, demographic data, user-generated content, and other information we collect from you. These ads also may be based on your activity over time and across other websites and online services and may be tailored to your interests.
We may use third parties (e.g., ad networks and ad servers such as Google Analytics, DoubleClick and others) to help deliver these tailored advertising on other websites and in mobile applications. These third parties may place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about your use of the Service as discussed above and may access these cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Service in order to serve these tailored advertisements. Some of these third parties may associate cookies with de-identified or pseudonymous data derived from registration data or "personal" information (such as a "hashed" non-human readable email value), and associated with your interests, transactions or demographics in order to better target ads to you, whether through display, email, or direct mail channels.
In addition, we may work with third parties to locate the same unique users across multiple browsers or devices (such as smartphones, tablets, or computer), or work with providers that do this, in order to better tailor content and features and provide you with a seamless experience across devices. For instance, we might work with an ad platform to locate our web-based customers when they are on mobile applications (or vice versa). These third parties may work with information similar to the information we’ve described above, including mobile ad IDs, cookies, and IP addresses.
The third party providers that use the technologies we’ve described above often provide a way to opt out of this type of "interested-based" advertising. Please see Section V, titled "Your Ad Choices" to learn more about this type of advertising and how to opt out.
We may use third-party service providers for mobile application analytics. Each operating system, iOS for Apple phones, Android for Android devices and Windows for Microsoft devices provides its own instructions on how to prevent the delivery of tailored in-application advertisements. We do not control how the applicable platform operator allows you to control receiving personalized in-application advertisements; thus, you should contact the platform provider for further details on opting out of tailored in-application advertisements. You may review the support materials and/or the device settings for the respective operating systems to opt-out of tailored in-app advertisements. Please see Section V, titled "Your Ad Choices" to learn how you can obtain more information about how you can opt out of some interest-based advertising on your mobile device.
F. Do-Not-Track Signals and Similar Mechanisms
We are committed to providing you with meaningful choices about the information collected on our Service for third-party purposes. However, we do not recognize or respond to browser-initiated Do Not Track signals, as the Internet industry is currently still working on Do Not Track standards, implementations, and solutions.
ii. e-mails we send
If you place an order, create an account with us, or otherwise provide us your e-mail address, we may use that e-mail address to confirm your order, confirm the creation of an account, or to notify you of important information or changes to your account or our policies and practices. In addition, we (or one of our affiliated stores/websites) may send you information about special offers, new products and services, system changes, and other information we think may be of interest to you. We own multiple brands/stores, and if you sign up with one brand/store, you are automatically subscribed to all the others and may receive emails from any of our brands. If you do not wish to receive these e-mails, you may "opt-out" or "unsubscribe" from these e-mails by following the instructions contained in the e-mail.
iii. how we use your information
We may use your Information and/or combine any or all elements of your Information for a number of purposes, including:
To provide you with better or more relevant offers, including through co-marketing and other business partners we may share your Information with, and including for interest-based advertising purposes. (See the below Section titled "How We Share Information" for additional information about how we share Information and with whom.)
iv. how we share the information
All of the categories of personal information that we collect have been shared with other companies, including those within our corporate family, for a business purpose. We may share the Information we collect or receive from you in a variety of circumstances. For instance:
| Types of Third Parties to Which the Personal Information Was Disclosed for a Business Purpose | Categories of Personal Information Disclosed for a Business Purpose |
|---|---|
| Those we are legally required to share with |
|
| Service providers that receive data in order to provide services to us (e.g. technology providers, cloud storage providers, etc.) |
|
| Our suppliers or marketplace vendors |
|
v. your ad choices
We think it is important that our customers have the opportunity to control how information about them is used and how they are marketed to. We therefore provide the following choices to you:
vi. security of your personal information
Hayneedle is committed to online data security, and for that reason we take technical and organizational measures to protect your data against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access. However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is absolutely secure. Therefore, while we strive to protect your information, we cannot guarantee its absolute security.
Your account is protected by a password. If you access your account via a social login, you may have additional or different sign-on protection through that third party (e.g., Facebook, Pinterest, etc.). You are responsible for preventing unauthorized access to your account and Information through your computer or other devices. Do not share your password with anyone and do limit access to your computer or other devices by signing off after you have finished accessing your account.
vii. links to other sites
Our Service may contain links to other sites. Hayneedle is not responsible or liable for the content or privacy policies of these third-party websites. The collection, use, and disclosure of your personal and other information will be subject to the privacy policies of the third party websites or services, and not this Policy. You should read the privacy and security policies of these third-parties. The inclusion of any link does not imply our endorsement of the external site company, its website or websites, or the products or services it promotes or sells.
viii. children's privacy
Our Service is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children under the age of 13. If you are the parent or guardian of a child under 13 who has provided her or his information to us, please contact us through one of the means listed in Section XIII below, and we will seek to remove that information.
ix. how to access or update your information
If you would like to update or modify your Personal Information, or disable your account to prevent future purchases through that account, you may do that through your online account settings.
x. California privacy rights
A. California Consumer Privacy Act:
If you are a California resident, you can make certain requests regarding your personal information. We will fulfill each of these requests per the requirements of California law.
More information on each of these requests is below.
Below is a chart showing the types of personal identifiers that we may have sold in the previous 12 months.
| Categories of Third Parties to whom the Personal Information may be Sold | Categories of Personal Information Sold |
|---|---|
| Advertising companies (like ad servers, advertising agencies, technology vendors, providers of sponsored content, and others) |
|
| Other entity in the Walmart family of companies |
|
We will not discriminate against you for exercising your rights. This generally means we will not deny you goods or services, charge different prices or rates, provide a different level of service or quality of goods, or suggest that you might receive a different price or level of quality for goods. Please know, if you ask us to delete or stop selling your data, it may impact your experience with us, and you may not be able to participate in certain programs or membership services which require usage of your personal information to function.
To exercise the California privacy rights for requesting or deleting your personal information, please click “Request Personal Information” at the bottom of this page or call 1-888-880-4884.
To exercise your right to opt out of the sale of personal information, click “Do Not Sell My Personal Information” at the bottom of this page to submit your request.
Verifying Your Identity for Requests to Access or Delete Personal Information. We take the privacy of your personal information seriously and want to ensure that we provide only you or your authorized agent with your personal information. The CCPA also requires that we verify the identity of each person who makes a request to know what personal information we have about you or to delete the personal information we have about you.
What personal information do I provide to verify my identity?
To verify your identity, we ask you to provide your:
How do you verify my identity?
We may verify your identity in a few different ways. We’ve partnered with a third party identification
service to help us verify your identity and prevent fraudulent requests. When you make your request, you will be
asked to answer a few questions about yourself to help us validate your identity. If you have an online account,
we may ask you to log into your account and complete a one-time passcode validation.
In some instances, we may ask you to provide other documentation to verify your identity. If this happens, we will reach out to you directly with this request.
What if you can’t verify my identity?
If we can’t verify your identity, we will not be able to process your request to know what personal
information we have about you or to delete the personal information we have about you. If we are unable to
verify your identity with a high degree of certainty, we will only be able to provide a report with
category-level information and we may not be able to delete some of your information.
How to Submit a Request Using an Authorized Agent. An authorized agent is a person or business who has authorization to request to know what personal information we have about you, to delete the personal information we have about you, or to opt out of the sale of personal information on behalf of a California resident. Authorized agents use the same links described above to submit requests.
If you are submitting a request on behalf of another person, we require a valid power of attorney or other documentation demonstrating your authority to submit this request. This can be a letter or other documentation signed by the California resident authorizing you to submit this request. You can download a sample letter from the request form.
How do I send you my documentation?
If you submit a request on our website, you will be asked to upload this documentation when you submit your
request. If you submit your request over the phone, you will be asked to email your forms to
consumerprivacy@wal-mart.com. Please note, you will have 10 business days to provide all required documentation.
B. Your California Privacy Rights - Shine the Light:
California's "Shine the Light" law, Cal. Civil Code section 1798.83, requires certain businesses to respond to California customers' inquiries about the categories of personal information that are shared for third parties' direct marketing purposes over the prior calendar year. We share personal information with our corporate affiliates, including Walmart and Jet. You may send those inquiries to us by email at caprivacy@hayneedle.com to learn the categories of personal information that we may have shared during the prior calendar year.
xi. international users and consent to transfer
Our computer systems are currently based in the United States, so your personal data will be processed by us in the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world, such as the European Union. By using the Service, you agree to this Policy and you consent to the transfer of all such information to the United States, which may not offer a level of protection equivalent to that required in the European Union or certain other countries, and to the processing of that information as described in this Policy.
xii. we may change this privacy policy
Modifications or changes to the Privacy Policy will be reflected in the most current Privacy Policy, which is available through the Service. We reserve the right to modify this Privacy Policy at any time, so we encourage you to review it frequently. If we make a material change to this Privacy Policy, we will notify you as required by law. Your continued use of the Service following any changes signifies your acceptance of our Privacy Policy as modified.
xiii. questions?
If you have any questions or concerns about this Privacy Policy, please contact us at 9394 West Dodge Road, Suite 300 Omaha, NE 68114-3319 or privacy@hayneedle.com. You can also refer to our FAQs.