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FAQs about the California Consumer Privacy Act

What is the California Consumer Privacy Act?

  • What is the California Consumer Privacy Act (CCPA)?

    The California Consumer Privacy Act (CCPA) provides residents of California specific rights to their personal information. As of January 1, 2020, customers now have the right to: know what information is being collected about them; know whether their personal information is sold or disclosed for a business purpose; opt out of the sale of their personal information; and delete their personal information.

  • Who is covered?

    All California residents. If you are unsure you are a resident, you can visit https://www.ftb.ca.gov/file/personal/residency-status/index.html for more information.

  • What information is covered under the CCPA?

    Personal information is protected under the CCPA. Personal information is information that identifies, relates to or describes, or could reasonably be linked with an individual or their household. This includes information like your name, email address phone number, online identifiers such as cookies, your browsing history, geolocation information and inferences drawn from these types of information. For a list of personal information that we collect, please refer to the Privacy Policy.

  • How long will it take to complete my request?

    We will respond within 45 days of your request. If we need more time, we may take a one-time extension for an additional 45-days to complete your request. We will let know if we need to do this.

What is Cookie Synching and why is it used?

  • Cookie synching is used to help us match our customer’s online identities with identifiers used by our trusted partners. This is completed to help us facilitate a more relevant and personalized ad experience for our customers based on the items that they might be interested in purchasing on this website and others that they might visit.

What are my rights regarding non-discrimination?

  • Walmart will not discriminate against you for exercising your rights. This generally means we will not deny you goods or services, charge different prices or rates, provide a different level of service or quality of goods, or suggest that you might receive a different price or level of quality for goods. If you ask us to delete your data, you may not be able to participate in certain programs or services which require use of your personal information to function.

How will exercising my rights affect my participation in loyalty programs?

  • Personal information is collected and used to offer you rewards or loyalty programs. If you exercise your rights to delete or opt-out, you may not be able to participate in these programs because we no longer retain your information. Please know that the value of the information you provide to us is directly related to our ability to provide your rewards. Walmart does not generally offer any loyalty programs, but some within our family of companies do have programs. If you have questions regarding loyalty programs, please contact the applicable brand’s customer service team. More on these is below:
    • Moosejaw: With the Moosejaw Rewards Program, you can earn Moosejaw Reward Dollars (MJ$) on every purchase, which can then be used to purchase gear and clothing at either discounted prices or no cost. Visit Moosejaw Rewards Program Terms and Conditions for additional program details.
    • Shoes: By participating in the ShoeFan Rewards program you can earn and redeem points. You must opt in to the program and you can terminate participation at any time, see ShoeFan Program Terms and Conditions for details.
    • Hayneedle: When you sign up for the Home Rewards program, every time you place an order with your credit card, rewards will be credited to your membership account. You can also earn rewards by: writing a review of a product you've purchased and received You may cancel your membership by clicking "Leave Home Rewards" in your account.

What is a sale or share of personal information for non-monetary consideration?

  • California adopted a new law, the California Consumer Privacy Act, that defines the sale of personal information as the sharing of personal information to another business or third party for monetary or other valuable consideration. In other words, any time we are compensated for sharing your personal information with another company, or if the third party uses the personal information for any purpose other than to provide the service for which we shared it, California considers that a sale. We haven’t sold your personal information for monetary consideration, but we do benefit from sharing your information in two scenarios, advertising technology and when we share data within our corporate family of companies.
    • Advertising Technology: We partner with advertising companies (like third party ad servers, advertising agencies, technology vendors, providers of sponsored content, research firms, and other companies) to improve our site’s performance and appeal and help us to provide more customized advertising and marketing for our customers. We give pseudonymous information (such as device identifier, type of device, IP addresses, cookies and other information associated with your browsing) to the advertising companies and allow them to use it to refine their online marketing models and algorithms. In turn, the benefit we receive is that we can better reach the audience we want to market to, which may lead to better revenue for us because we’re serving more effective ads.
    • Sharing Within Our Corporate Family of Companies: We’ve always shared personal information within our family of companies which allows us to better understand our customers and provide better products and services. However, under the CCPA, because most of our companies are separate legal entities, some of the sharing we do for the benefit of all our companies is considered a sale.

In both instances, we’ve always disclosed how we share your personal information in our privacy policy. Our practices have not changed, the only difference is the definition of sale in California state law.

What is the process for verifying my identity?

  • Why do I need to verify my identity?

    We take the privacy of your personal information seriously and want to ensure that we only provide you with your personal information. The CCPA also requires that we verify the identity of each person who makes a request to access or delete their personal information.

  • What personal information do I provide to verify my identity?

    To verify your identity, we ask you to provide your:

    • First name*
    • Last name*
    • Middle Initial
    • Email address*
    • Phone number*
    • Address*
    • Membership number1
    • Business name2

  • How do you verify my identity?

    We may verify your identity in a few different ways. We’ve partnered with Experian to help us verify your identity and prevent fraudulent requests. When you make your request, you will be asked to answer a few questions about yourself to help us validate your identity. If you have an online account, we may ask you to log into your account and complete a one-time passcode step.

    In some instances, we may ask you to provide other documentation to verify your identity. If this happens, we will reach out to you directly with this request.

  • What if you can’t verify my identity?

    If we can’t verify your identity, we will not be able to process your request to access or delete your information.

CCPA – What should I know about designating an authorized agent?

  • Who is considered an authorized agent?

    An authorized agent is a person who has authorization to request to access, delete or opt out of the sale of personal information on behalf of another person.

  • Do I need anything to submit a request on behalf of someone else?

    • If you are an individual submitting a request on behalf of another person, we require a signed affidavit and a valid power of attorney to submit a request as an authorized agent. Email consumerprivacy@wal-mart.com to receive the Individual Authorized Agent Affidavit.
    • If you are a business submitting a request on behalf of another person, we require you to provide a copy of the authorization you received from the resident and the completed Business Entity Authorized Agent form. Email consumerprivacy@wal-mart.com to receive the Business Entity Authorized Agent form.
  • How do I send you my documentation?

    You can email your forms to consumerprivacy@wal-mart.com. Please note, you will have 10 days to provide all required documentation.

*required field
1only requested for Sam’s Club
2only requested for Art.com brands