What is the California Consumer Privacy Act?
What is the California Consumer Privacy Act (CCPA)?
The California Consumer Privacy Act (CCPA) provides residents of California specific rights to their personal information. As of January 1, 2020, customers now have the right to: know what information is being collected about them; know whether their personal information is sold or disclosed for a business purpose; opt out of the sale of their personal information; and delete their personal information.
Who is covered?
All California residents. If you are unsure you are a resident, you can visit https://www.ftb.ca.gov/file/personal/residency-status/index.html for more information.
What information is covered under the CCPA?
How long will it take to complete my request?
We will respond within 45 calendar days of your request. If we need more time, we may take a one-time extension for an additional 45 calendar days to complete your request. We will let know if an extension is necessary.
What is Cookie Matching and why is it used?
- Cookie matching is used to help us match our customer’s online identities with identifiers used by our trusted partners. This is completed to help us facilitate a more relevant and personalized ad experience for our customers based on the items that they might be interested in purchasing on this website and others that they might visit.
What are my rights regarding non-discrimination?
- We will not discriminate against you for exercising your rights. This generally means we will not deny you goods or services, charge different prices or rates, provide a different level of service or quality of goods, or suggest that you might receive a different price or level of quality for goods. If you ask us to delete your data, you may not be able to participate in certain programs or services which require use of your personal information to function.
How will exercising my rights affect my participation in loyalty programs?
Personal information is collected and used to offer you rewards or loyalty programs. If you exercise your rights to delete or opt out, you may not be able to participate in these programs because we no longer retain your information. Please know that the value of the information you provide to us is directly related to our ability to provide your rewards.
When you sign up for the Home Rewards program, every time you place an order with your credit card, rewards will be credited to your membership account. You can also earn rewards by writing a review of a product you've purchased and received. You may cancel your membership by clicking "Leave Home Rewards" in your account.
How can you sell personal information even though no money is exchanged?
California adopted a new law, the California Consumer Privacy Act, that defines the sale of personal information as the sharing of personal information to another business or third party for monetary or other valuable consideration. In other words, any time we receive a benefit for sharing your personal information with another company, or if the third party uses the personal information for any purpose other than to provide the service for which we shared it, California considers that a sale. We haven’t sold your personal information for money, but we do benefit from sharing your information in two scenarios, advertising technology and when we share data within our corporate family of companies.
- Advertising Technology: We partner with advertising companies (like third party ad servers, advertising agencies, technology vendors, providers of sponsored content, research firms, and other companies) to improve our site’s performance and appeal and help us to provide more customized advertising and marketing for our customers. We give pseudonymous information (such as device identifier, type of device, IP addresses, cookies and other information associated with your browsing) to the advertising companies and allow them to use it to refine their online marketing models and algorithms. In turn, the benefit we receive is that we can better reach the audience we want to market to, which may lead to better revenue for us because we’re serving more effective ads.
- Sharing Within Our Corporate Family of Companies: We’ve always shared personal information within our family of companies which allows us to better understand our customers and provide better products and services. However, under the CCPA, because most of our companies are separate legal entities, some of the sharing we do for the benefit of all our companies is considered a sale.