Jiffy began when a gardener from the Norwegian city of Oslo invented the Jiffypot. This clever pot was made of compressed peat, which could be transplanted with the seedling making the transfer gentler and more successful. Through the years, they have continued to develop and refine planting pots and more. Jiffy puts their 60+ years of experience to good use, providing professional-quality products for casual gardeners. It's not hard to see why Jiffy has a hand in growing more than 10 million plants every day.