The Dimplex Pierce Electric Fireplace – White gives you all the benefits of a fireplace and throws in some added benefits of its own. With an electric fireplace, you don't have to replenish expensive wood or endure the smell of smoke, and in this case, you won't have to worry about ashes dirtying the clean white finish of this traditionally designed electric beauty.

With a quick easy set up, you can add heirloom-quality ambiance to any room in your house in just minutes. The lifelike, patented 3D flame flickers over a pile of kindling and can be switched on whether the heater is operating or not, so you can enjoy a realistic looking fire any time of year. When it comes to a traditional fireplace, you have to keep an eye out for kids and pets getting near the flame, but even at its highest temperature, the glass on this electric fireplace stays cool to the touch.

Perhaps best of all, you can heat up to a 400 square foot area for only pennies a day with this fan-forced heater. Operating at 1440-watts of energy and creating 4910 BTUs of heat per hour, this innovative take on heating and style comes complete with a remote control. So you can embrace the allure of embers without the work of maintaining a breathing fire.

About Dimplex
Dimplex North America Limited is the world leader in electric heating, offering a wide range of residential, commercial, and industrial products. The company's commitment to innovation has fostered outstanding product development and design excellence. Recent innovations include the patented electric flame technology - the company made history in the fireplace industry when it developed and produced the first electric fireplace with a truly realistic "wood burning" flame effect in 1995. The company has since been granted 87 patents covering various areas of electric flame technology, and 37 more are pending. Dimplex is a green choice because its products do not produce carbon monoxide or emissions.