Father and son team, Harry and Ralph Rossdeutscher, founded Natura out of a desire to solve the mystery behind having a healthier, more abundant lifestyle. Research led to the discovery of just how much a quality night's sleep contributes to a productive, happy daily life. Natura's founders searched for a solution to help people sleep better and live better. They set out to create a total sleep solution with benefits that were more than just "skin deep". Researching how the body moves and body activity during sleep, they created a bed that was designed to work with the body, not against it. From there, they grew a line of luxurious, healthy, natural bedding as well as numerous innovative sleep enhancing products to help people wake to a better day.