When Kathleen and Scott Edwards took on their first home renovation – a minimalist weekend-home-turned-rental – Kathleen decided to choose her own furnishings and décor. Motivated by her success and the “home renovation bug,” Kathleen knew she had to do the same for the couple’s second project – an 1840s single house in downtown Charleston, South Carolina.
The results, simply stated, are impressive, and we can’t help but wonder, “How’d you do it, Kathleen?” Lucky for us, she was gracious enough to share some advice for becoming an online style expert (no design degree required).
Spend Time in the Space You’re Furnishing
Kathleen spent a lot of time in the Charleston house during its renovation, giving her ample opportunity to visualize her style and decide what meaning each room would have to her and her family. She noted that online shopping gave her the flexibility to be on-site gathering measurements and visualizing room configurations, instead of relying on her memory at a brick-and-mortar store.
Home library, before and after
Use Search Tools
Clicking through thousands of products online can be time consuming, so Kathleen suggests using search tools as much as possible – especially if you know the specifications you’re looking for. She narrowed her searches by furniture type, style, size, material, and color. Another tip? Pay attention to sites that let you shop a specific collection or similar products.
Reviews, Reviews, Reviews
Above all, Kathleen stressed the importance of online reviews when deciding what to purchase. She suggested looking for products you love that also have a significant amount of positive feedback – it’s comforting to know that others have raved about products you plan to bring into your home.
Talk to the Experts
Don’t be afraid to call customer care centers or product representatives to get answers to your specific questions, especially when it comes to material and color. In many cases, swatches can be delivered in the mail, so you can see and feel fabric to make sure it meets your expectations.
The Internet is Your Oyster
If you need help visualizing a space, color palette, or piece of furniture, turn to online resources, such as Pinterest. It’s an easy way to keep your ideas and inspiration organized over a long period of time. Need more info on a product? Google it. Kathleen relied on multiple brand websites for added confidence in her purchases.
Third level bedroom, before and after
It’s OK if Things Don’t Match
Kathleen had multiple friends ask how she could buy products online without seeing or touching them first. In some cases, she said this worked in her favor because it kept her home from looking overly curated.
Keep Kathleen’s advice in mind, and you’ll be well on your way to becoming your own style expert as well! Grab a laptop and let the shopping begin.