The bloggers at Curbly are renovating and furnishing a home to sell in the Twin Cities. We’ve teamed with them to decorate the space, and they recently shared their insights on the process. Here’s how they thought about decorating their flip house.
Decorating to Sell
Whether you’re working on a flip house or putting your own home up for sale, presentation matters. According to the Real Estate Staging Association, homes that have been staged, “Spend 73% less time on the market.” Alecia Lacy and Bruno Bornsztein point out that decorating a home helps potential buyers visualize themselves in the space. That’s why the duo put plenty of thought into their interior design decisions.
Conventional wisdom says staging shouldn’t be too unique, but Alicia and Bruno disagree. They believe good design transcends taste, meaning a well-executed, coherent design will resonate with people even if it’s not quite their style. The key is to be intentional and thoughtful, not generic. A well-decorated home gets potential buyers thinking about it as a beautiful place that can support beautiful design.
In the end, staging helps a home feel move-in ready, and that doesn’t necessarily mean you have to go for bland. A well-styled home will speak to buyers of every taste.